THE HISTORY OF WATT’S TRUCK CENTER

FOUR GENERATIONS.
ONE LEGACY.

From a small-town garage in 1935 to generations of heavy-duty trucking expertise. Discover the people, trucks, challenges and milestones that helped build Watt’s Truck Center.

1935 OUR BEGINNINGS
1948 THE MACK ERA
90+ YEARS OF HISTORY
A FAMILY TRADITION

BUILT ON HARD WORK.
DRIVEN BY FAMILY.

The story of Watt’s Truck Center began in 1935 when Bevington J. (BJ) Watt and his wife Martha established BJ Watt’s Garage in New Alexandria, Pennsylvania.

What began as a small automotive and truck repair business with a salvage yard would develop into a family enterprise serving generations of truck owners and operators.

Through relocation, changing truck markets, new franchises and multiple generations of family involvement, the Watt family continued to expand the business.

GENERATIONS OF PROGRESS

THEN & NOW.

Different generations. The same dedication to the trucking industry.

OUR JOURNEY

A LEGACY IN MOTION.

Explore the milestones that shaped Watt’s Truck Center.

1935

WHERE IT ALL BEGAN

Bevington J. (BJ) Watt and his wife Martha establish BJ Watt’s Garage in New Alexandria. The business offers automotive and truck repairs along with salvage yard services.

1939

THE WILLYS YEARS

BJ and Martha add the Willys Overland (Americar) franchise. The dealership subsequently faces wartime shortages and post-war vehicle allocation challenges.

1941

A NEW HOME

The Federal Flood Project and construction of the Loyalhanna Dam force the business to relocate. The Watt family moves approximately one mile west along Old Route 22 in Salem Township.

1948

THE MACK ERA BEGINS

The opportunity to acquire the Mack Truck franchise arrives. BJ and Martha transition away from Willys and focus on Mack truck sales and service.

1978

A GROWING FAMILY BUSINESS

Following decades of growth in truck sales, service, towing and salvage, Watt’s Mack Sales becomes incorporated.

1994

EXPANDING THE SHOP

The third generation spearheads construction of a new 52-by-60-foot service shop.

1997

TRI-COUNTY JOINS THE FAMILY

In May, the Watt family purchases Tri-County Mack Sales on Route 66 north of Kittanning. The operation later becomes Tri-County Truck Center.

LATE 1990s

CLASSIC MACK PARTS

Barry Holden, supported by Jim Watt Sr. and Jim Watt Jr., begins building a specialized inventory of hard-to-find classic Mack truck parts.

2006

THE NEXT GENERATION

Following the retirement of Jim and Blackie Watt, James P. Watt Jr., Amy L. Watt and Jerry N. Watt purchase Watt’s Mack Sales, Inc.

2007

ANOTHER MAJOR EXPANSION

A new 60-by-80-foot building expansion is completed to support increasing truck sales and service activity.

2008

THE FIRST ANNUAL TRUCK SHOW

The Watt family launches its first annual truck show in September. The event begins a tradition celebrating trucks, equipment and the enthusiasts who enjoy them.

2010

A NEW NAME. A BIGGER FUTURE.

With the addition of the UD Trucks franchise, the company adopts the name Watt’s Truck Center, Inc. in July.

2020

CONTINUED EXPANSION

In November, the Watt family acquires O’Brien’s Commercial Spring in New Alexandria. The business becomes Commercial Tire & Suspension.

TODAY

THE LEGACY CONTINUES

More than nine decades after its founding, Watt’s Truck Center continues serving the heavy-duty trucking industry and expanding the family of businesses.

FROM THE FAMILY ARCHIVES

THE FIRST MACK.

A defining moment in dealership history.

The first Mack truck sold by the Watt family in 1948
1948 — THE MACK ERA BEGINS

The first Mack truck sold by the Watt family. A relationship that would become a defining chapter in the dealership’s history.

CLASSIC IRON. TIMELESS PASSION.

KEEPING THE
LEGENDS ALIVE.

In the late 1990s, growing interest in restoring vintage Mack trucks opened a new chapter for Watt’s Truck Center.

Parts Manager Barry Holden, supported by Jim Watt Jr. and Jim Watt Sr., developed a specialized inventory of hard-to-find restoration parts.

The operation expanded into reproduced parts, the B-Model Store and a worldwide customer community.

BigMackTrucks.com became an online gathering place for Mack truck owners and enthusiasts.

Classic Mack B-Model truck
AN ANNUAL TRADITION SINCE 2008

MORE THAN
A TRUCK SHOW.

The Watt family’s enthusiasm for vintage trucks led to the first annual truck show in September 2008.

What began as a gathering of truck enthusiasts developed into an annual celebration of trucks, classic cars, equipment and the people who enjoy them.

In August 2026, the tradition continued with the 19th Annual Truck, Car & Equipment Show.

Watt's Truck Center Annual Truck, Car and Equipment Show
MORE FROM THE ARCHIVES

THROUGH THE YEARS.

Additional photographs from the Watt’s Truck Center collection.

PRESERVING OUR ROOTS

THE FAMILY STORY.

The complete original account by James P. Watt, Sr. (Retired).

READ MORE ABOUT THE WATT FAMILY HISTORY

The History of Watt’s Truck Center, Inc.

Watt’s Truck Center got it’s start in New Alexandria Borough in 1935. Bevington J. (BJ) Watt, along with his wife Martha, began a small auto and truck repair service and salvage yard known as BJ Watt’s Garage.

In 1939, BJ and Martha added the Willys Overland (Americar) franchise but in 1941, the Federal Flood Project claimed the Watt Property in the process of building the Loyalhanna Dam. The Business was forced to move West of New Alexandria, approximately one mile along Old Route 22 in Salem Township, where the business still resides today.

The onset of World War II presented many problems for the Business as Willys Jeeps became hard to get through the dealer network. After the War, the Willys Jeep became a hot seller but sales were hampered by a new quota system created by the Willys Company. The quota demanded that a Willys car, station wagon or Jeepster had to be ordered along with each Willys Jeep. This created a surplus of hard to sell vehicles on dealer’s lots.

The opportunity to acquire the Mack Truck Franchise came in 1948 so BJ and Martha gave up the suffering Willys Franchise and focused on Mack Truck Sales and Service. Meanwhile, BJ and Martha’s three youngsters were beginning to get into the business. They were Bevington J. (Tim) Watt, Jr., James P. Watt and William O. (Blackie) Watt.

As the three boys became more and more involved with the business, the name was changed to BJ Watt and Sons Garage. Truck sales, service, towing and salvage continued to increase for the next 30 years. The business name later changed to Watt’s Mack Sales and became incorporated in 1978. As the third generation of Watts became involved in the business, they spearheaded the addition of a 52 x 60 service shop in 1994. James P. Watt’s children, James P. Watt, Jr., Amy L. Watt and Jerry N. Watt, also continued to increase business opportunities by purchasing Tri-County Mack Sales on Route 66 North of Kittanning, PA in May of 1997. The business is now known as Tri-County Truck Center since the addition of the Volvo and UD Truck Franchises. The increased sales and service of three major truck brands required the construction of a 60 x 80 building expansion that was completed in 2007. James P. Watt’s children also purchased Watt’s Mack Sales, Inc in 2006 after the surviving brothers, Jim and Blackie, retired.

As interest in restoring old Mack Trucks increased in the late 90’s, another page was created in the Watt Family History. Parts Manager at the New Alexandria location, Barry Holden, backed by long time classic Mack Truck experts Jim Watt, Jr. and Jim Watt Sr., began searching, locating and stocking new old stock parts for older Mack Trucks and soon word spread around the world that Watt’s Mack was the place to find hard to get restoration items. They even had some no longer existent parts reproduced by many of the original vendors in order to supply the increasing demand for these parts.

In the early 2000’s, Barry and his antique parts team began attending vintage truck shows in Macungie, PA and Lititz, Pa as a parts vendor. Barry also created the B-Model Store catalog that later turned into an online ordering source for customers and restoration parts started shipping all around the world. He also created the only Mack Truck support forum on the internet that caters to all years and all models of Mack Trucks. The site can still be found at www.bigmacktrucks.com. Links to the support forums and the B-Model Store can be found on the company’s dealership website at: www.wattstruckcenter.com

Another phase of the business and a testament of Watt’s love for vintage trucks was started in 2008 when the First Annual Truck Show debuted in Mid September. It was a huge success and since then, each of the annual events have grown in size. The 3rd Annual show, held in August of 2010, had over one hundred vehicles on display and hundreds of spectators attended. Plans for future shows are already underway!

The Watt Family continues to expand as the opportunity to purchase neighboring property from the Loyacona Bros. arose and enabled the Watt’s to move their old truck inventory and salvage storage area across the road and in turn, increased the Parts, Sales and service area for visiting customers. The Forth generation of the Watt family is becoming involved in the business as Stephen J. (Steve) Watt, son of Jim, Jr., is working part time in the New Alexandria location as school allows.

2010 also marks another milestone in the continuing history of Watt family with the addition of the UD Trucks Franchise at the New Alexandria Dealership. Adding another franchise required yet another name change so in July 2010, the business became known as Watt’s Truck Center, Inc.

In November 2020, the Watt’s purchased a long time, New Alexandria staple business, O’Brien’s Commercial Spring. The name was changed to Commercial Tire and Suspension, llc. and will continue to serve the tri-state area with tire, suspension and alignment services as part of the Watt’s Family of fine truck centers!

Even bigger things are being planned for the future as this story continues to unfold.

75 years after BJ Watt started a small business in New Alexandria, his family continues to serve their customers with legendary customer service as well as top quality trucks, service and parts plus they have the skilled employees and state of the art technology to accomplish this for many more years to come!

This article preserves the original historical account written by James P. Watt, Sr., including its references to past events and milestones.

1935 TO TODAY

THE LEGACY CONTINUES.

More than nine decades after BJ and Martha opened their small garage, Watt’s Truck Center continues serving the heavy-duty trucking industry.

From the dealership in New Alexandria to the family’s additional businesses, the Watt name remains connected to trucks, parts, service and the customers who depend on them.

PART OF OUR HISTORY.
PART OF YOUR FUTURE.

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